Accountants are one of the

key-resources for companies

The expertise held by accountants are becoming increasingly strategic and essential on companies’ decision-making combining technical skills with business knowledge the accountant can give vital information to entrepreneurs and business people.

All financial data and information is handled by the accountants daily from expenses to revenue, from liabilities to assets, the accountant can easily advise you regarding the financial performance of your company.

In this sense accountant is able to advise stakeholders on how to create effective measures for cost management, in order to protect the company's assets and improving your business environment. Performing this proactive attitude, the accountant can be a strategic partner for the success of his client creating a trusted relationship. During the crisis time the accountant’s skills and knowledge are essential for foreign investor, entrepreneurs and companies in all stages. Accountants can contribute in several fronts, in example:

• Tax planning;

• Process mapping and control;

• Inventory control optimization;

• Guidelines management; and others.

In Brazil, another main issue is to avoid tax assessments, fines and penalties. A company can easily be fined if not deliver the tax return before due date. There are more than 90 different taxes followed by its own tax returns that can vary from monthly basis to annual basis or when occurs the taxable event.

So, the accounting service provider can be an ally to you and your company or can be a real threat. Therefore, the choice or decision of who is going to be your accountant needs a lot of attention and care.

Make the right decision at the right time can be a decisive step to challenge the difficulties, especially in times of crisis. Who has the support of a good accountant will have a significant asset in hand. To be this high performance professional the accountant need:

• to be proactivity;

• to has proximity to the customer;

• to understand the needs and challenges of the company;

• must be an allied with ethical and technical knowledge.

Only achieves this high performance professional that controls the benefits of technology, in order to increase their productivity and efficiency. Through the use of tech solutions that integrate essential information, the accountant earns agility avoiding increasingly troubled work routine. Trust on good suppliers of management systems contributes to the Accountant focus on priority activities.